This year has seen an impressive number of trends concerning men’s t-shirts. The last few years have seen the rise of men’s fashion as increasingly popular and therefore equally more marketable. Men are spending a greater proportion of their earnings on self-adornment as they shrink their discretional spending habits in almost every other sector. While it is unlikely that men’s fashion will ever overtake women’s in terms of sales, but as a growth market, retailers are paying much more attention as men represent a new pie (as opposed to jockeying with their competitors for a greater piece of the women’s market). Read the rest of this entry »